

This is particularly true in the case of Steam, the predominant seller of PC games, where user reviews are often the only way for indie games to gain traction on the service. The increasing prevalence of review bombing was precipitated by the increase in influence of online user reviews in the main storefronts where games are sold, combined with little to no oversight of the content of these reviews.

Kuchera wrote "Review-bombing Amazon is a particularly nasty way of getting the point across as well casual gamers who aren't aware of this campaign may not bother to read the content of the reviews and only assume the game isn't very good." Notable examples Video games One of the first appearances of the term "review bomb" was in a 2008 Ars Technica article by Ben Kuchera describing the effect in regards to Spore, in which users left negative reviews on Amazon citing the game's perceived lackluster gameplay and digital rights management system. Some owners of aggregate systems have devised means to detect or prevent review bombing. It may be motivated by unpopular changes to an established franchise, political or cultural controversies related to the product or service, or to the actions of its developers, vendors, or owners. The practice is most commonly aimed at online media review aggregators, such as Steam, Metacritic, Rotten Tomatoes, or app stores. Review bombing is a similar practice to vote brigading. It may be used as a mass-movement-driven coercion tactic, as a form of protest, or may simply be a form of trolling. Review bombing also typically takes place over a short period of time and meant to disrupt established ratings that a product already has at review sites, sometimes backed by campaigns organized through online message boards. While a large number of negative reviews may simply be the result of a large number of customers independently criticizing something for poor quality, a review bomb may also be driven by a desire to draw attention to perceived political or cultural issues, perhaps especially if the vendor seems unresponsive or inaccessible to direct feedback.

( Learn how and when to remove this template message)Ī review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business. See Wikipedia's guide to writing better articles for further suggestions. Please improve the article by adding more descriptive text and removing less pertinent examples.

This article may contain indiscriminate, excessive, or irrelevant examples.
